In a bold stride toward global expansion, our CEO, Bernie Palma, has flown to the United States to solidify key partnerships, engage with interested international clients, and elevate Selindra’s mission of bringing world-class Filipino craftsmanship to the global stage.
This pivotal trip marks a significant milestone as Selindra secures strategic placements in some of the most respected design and hospitality destinations in the U.S., including The Landing, Boccaccio, and Westlake Yacht Club—all venues known for their refined taste and curated aesthetics. These collaborations showcase the growing demand for handcrafted Filipino design and the value it brings to the world of luxury interiors and bespoke furniture.
Partnering with a Filipino-Led Powerhouse: Earl Martin
A highlight of this U.S. visit is the official partnership with Earl Martin, a renowned U.S.-based design entity led by a team of visionary Filipinos. Earl Martin has made a name for itself in high-end design circles for its elevated aesthetic, thoughtful execution, and commitment to authenticity—making them a natural ally in our mission.
This partnership isn’t just about aesthetics; it’s about values and vision. It’s a testament to what can happen when Filipino talent leads with excellence and global relevance. Together, Selindra and Earl Martin are bridging heritage and innovation—putting Filipino creativity on center stage in a market that craves both character and craftsmanship.
BE SELINDRA: Crafted with Pride. Powered by Culture. Built for Your Prosperity.
As Selindra enters a new phase of growth, we invite mission-aligned investors to be part of our expansion through several key avenues:
Equity-Based Funding
Investors may acquire equity ownership in Selindra, gaining long-term value and influence in one of the Philippines’ most promising global design brands.
Strategic Partnerships
We seek collaborations with:
Designers and architects in the premium market
Property developers across hospitality and residential sectors
Retailers and showrooms looking to carry curated Selindra pieces
Profit-Sharing Models
Ideal for those who prefer non-equity investment, offering returns based on quarterly earnings.
Franchise & Licensing
We’re opening select international markets, starting with the U.S. and Southeast Asia, for partners to represent and scale Selindra while upholding our standards.
Asset-Backed Investments
Capital is being raised to support facility upgrades, artisan development, and flagship showrooms in cities like Los Angeles, Singapore, and Dubai.
Selindra’s Competitive Advantage
Selindra stands apart because of its soul. Every piece we create is a blend of history, artistry, and innovation. Our core strengths include:
Rich Cultural Heritage: Authentic, handcrafted furniture using age-old Kapampangan techniques passed down through generations
Custom & High-End Market Positioning: Serving an exclusive clientele looking for one-of-a-kind, premium designs
Strong Local & International Demand: Our designs are gaining attention in luxury markets worldwide
Skilled Workforce & Infrastructure: Our existing team, equipment, and design capabilities give us a strong operational edge
Why Filipino Talent Deserves a Global Platform
Selindra has always believed that Filipino craftsmanship is more than a skill—it’s a cultural signature. Our country has long been home to some of the world’s most meticulous artisans, creative thinkers, and makers. Yet, the world has only seen a fraction of what we can do.
This journey to the U.S. is more than a business trip. It’s a mission to bring Filipino design to places it has yet to touch, to open doors for our artisans and collaborators, and to tell the world: Filipino-made means world-class.
By establishing deep relationships abroad, we aim to create long-term opportunities not just for our company, but for the entire ecosystem of Filipino designers, carpenters, and creators who are often underrepresented in international markets.